News & Insights

Discover actionable insights to boost your eCommerce performance. Learn how to use machine learning, smart targeting, and personalized promotions to drive conversions and increase revenue.

‍Stay updated with the latest innovations and strategies from RevLifter HQ.

Insights

Creating an eCommerce promotions strategy

In eCommerce, the click of a button can seal a deal or lead to the disappointment of cart abandonment. The need for a robust, well-thought-out promotions strategy cannot be underestimated.

Insights

Video - Offers should be central to an eCommerce growth strategy

Dan Bond explains why offers should be central to an eCommerce growth strategy rather than a reluctant last resort.

Platform updates

Measuring eCommerce offer incrementality with control groups

RevLifter uses control group reporting to measure incrementality and ensure offers and campaigns drive better results.

Insights

Three proven plays to increase your AOV or spend per customer

We were sponsors of IMRG's Weekly Retail Data Show #177 on 21st March 2024, where I was a presenter. It was all about single vs. multi-category retailers. Therefore, we decided to share some proven tactics to get people to buy more from you.

Insights

What we learned at the London eCommerce Summit

We learned much about eCommerce's current trends, challenges, and opportunities - and we're sharing them with you here - look!

Insights

Quick tactics to improve eCommerce conversion rates in challenging times

In these challenging times, some guidance is needed on some things they can try that will improve results quickly.

Insights

How to stop training people to look for obvious discounts

For many retailers, the playbook for discounts remains pretty stagnant.

Insights

Capturing the sale - reducing basket abandonment in eCommerce

There are quite a few big hairy problems that online retailers face. And one of the biggest and hairiest is basket abandonment.

Insights

Speed up in the slowdown: capturing more luxury retail sales

There are still untapped opportunities to boost sales and make the most of existing traffic.

Insights

10 inspiring examples of cross-selling by jewelry and accessories retailers

For eCommerce marketers, especially those in the jewelry and accessories niche, mastering this strategy can significantly improve your Average Order Value (AOV) and enhance customer experience by providing a personalized service.

Insights

How intelligent offers drive eCommerce growth

Retailers are constantly seeking innovative strategies to drive growth, and one of the most effective tools in their arsenal, at least according to us, is intelligent offers.

Insights

Increasing eCommerce conversions with targeted promotions for different traffic sources

Where your visitors have come from can tell you much about what they're looking for and their level of intent.

Insights

5 results-driving eCommerce offer ideas

Offers are promotional tactics designed to drive traffic, boost sales, and improve customer retention. They can range from discounts and free shipping to loyalty rewards and bundled deals.

Insights

Webinar recording and transcript - discounting & promotions research findings from 2 Visions

We examine 2 Visions' consumer research findings on US apparel shoppers, and explore how consumer behaviors shape eCommerce pricing and promotions in the apparel industry.

Insights

Testing your new customer offer in eCommerce

From discounts and coupons to free shipping and bonus rewards, incentives for first-time buyers can differentiate a brand in a crowded market.

Latest news

RevLifter launches eCommerce Peak Season Guide 2024

To help retailers maximize their sales strategies this peak season we've launched our eCommerce Peak Season Guide for 2024.

Latest news

RevLifter and IMRG collaborate on Promotions & Loyalty Schemes: Market Insights and Best Practices report

The report explores discounts, vouchers, and repeat purchases. It is based on a senior retail survey that gathered insights into the discounting strategies of 35 household-named retailers between May 2022 and April 2024.

Latest news

RevLifter shortlisted for five Global Performance Marketing Awards

We're up for another five awards thanks our new campaigns in Brazil and our Intelligent Offer Platform.

Latest news

The RevLifter Peak Season Playbook returns for 2023

Our ever-popular Q4 eguide is here to help you incentivize tactically over events like Black Friday, Cyber Monday, and Christmas.

Latest news

RevLifter up for ‘Best Ecommerce Technology’ at 2023 Digiday Technology Awards

We're shortlisted alongside some of the biggest names in marketing tech for a key Digiday award

Latest news

Optimizing your eCommerce store with deals management tools

Deals management tools can take your promotional game to the next level. Gain crucial advice on picking the right technology for your business.

Platform updates

Spaving or Stretch and Saving? Another way to maximize revenue

There's a new trend doing the rounds - and it's called spaving. To us at RevLifter, this isn't a new thing. It's another name for what we call a Stretch and Save campaign.

Platform updates

Measuring eCommerce offer incrementality with control groups

RevLifter uses control group reporting to measure incrementality and ensure offers and campaigns drive better results.

Platform updates

To discount or not to discount - that is the question

When it comes to retail, offering discounts is often a double-edged sword.

Platform updates

How to capture deal seekers with a Cyber Monday offers page

Creating your own offers page will see you capturing lots of deal-seeking traffic - ideal for events like Cyber Monday.

Platform updates

Navigating Google's third-party cookie deprecation: What eCommerce marketers need to know

The digital marketing world is bracing for a big shift as Google gears up to phase out third-party cookies in Chrome. For eCommerce marketers, removing these cookies from the most popular web browser could drastically change how we understand customer behavior, track conversions, and personalize advertisements.

Platform updates

Optimize offer performance with A/B and multivariate testing

A/B and multivariate testing provide a strong foundation for eCommerce optimization, allowing you to test, learn, and adapt your strategies based on data-driven insights.

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