The team has over 20 years experience in C class positions for major international organisations in eCommerce and eMarketing who have deep experience in the performance marketing and eCommerce industries from its inception.
We are united by a common vision that Performance Marketing is a highly valuable marketing channel consistently outperforming other channels in terms of ROI.
We aim to deliver the the following needs of retailers and their customers:
Retailers are looking for ways they can maximise the performance marketing channel by smart use of data, machine learning, personalisation, retargeting and developing Customer LTV.
Consumer behaviour expects retailers to offer active incentives that are relevant to their immediate needs across channels at any time and place.