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About RevLifter

Founded in 2017, RevLifter has grown into a results-driven technology company, pioneering innovation in eCommerce offers.

Leveraging machine learning, smart targeting, and personalized promotions, we help retailers boost conversions, increase revenue, and enhance customer satisfaction.

Our vision

Retailers increasingly use intelligent offers as a key part of their growth strategy.

These offers are a proven way to drive growth and profitability, attracting more customers and increasing sales.

RevLifter is the partner of choice for comprehensive offer insight, strategic planning, and effective orchestration. We help retailers optimize their campaigns and achieve their business goals by leveraging advanced analytics and personalized targeting.

With RevLifter, every offer is impactful and relevant to the consumer, ensuring maximum conversions and revenue.

Our story

RevLifter began in 2017 with the idea of a napkin. At that point, the offer process was utterly broken, and customers were getting lost in a barrage of invalid and fake deals.

The retailer's competitors were hijacking them after they’d just left their website. Error messages, poor experiences, and fraudulent sites were all chipping away at their momentum and motivation to convert.

After realizing that brands were also questioning the incremental value of their deals and offers, co-founders Ryan Kliszat and Simon Bird saw an opportunity to reshape the incentivization process. The initial vision was goal-driven, personalized, and logical for anyone engaging with it.

The eCommerce and performance marketing industries sought a solution to put the customer first while driving the brand’s unique goals. The pair spoke to many large retailers and unearthed a huge appetite for incentives that precisely aligned with their business objectives and produced more incremental sales.

Retailers also wanted to improve the relevance of their deals and regain control of their customer journey. After presenting the idea of a solution that checked all these boxes and asking whether the retailers would use it, Simon and Ryan were greeted with a resounding “yes.”

And thus, RevLifter was born.

RevLifter leverages machine learning, smart targeting, and personalized promotions to optimize campaigns and achieve business goals. By focusing on advanced analytics and personalized targeting, RevLifter ensures that every offer is impactful and relevant to the consumer, driving maximum conversions and revenue.

Meet our leadership team

Simon Bird
Co-founder and CEO

Simon is CEO of RevLifter and co-founded the business back in 2017. Before RevLifter he was an experienced operator in the affiliate and performance marketing space.

Andrew Rooks

Andrew leads the commercial side of RevLifter and has many years of experience leading sales in martech.

Kirsten Minshall

Kirsten is a product leader, providing strategic guidance, coaching, mentorship and technical expertise to help entrepreneurs, start-ups, scale-ups and forward-thinking organisations build successful digital products & services.

Pav Badala
Finance Director

Pav is in charge of RevLifter's finances, and is an experienced, hands-on leader who has helped many companies through the stages of growth.

Ian Compton
VP of Engineering

Ian is an experienced software architect with over 10 years experience with server-side applications. He's worked on a range of demanding systems from telecoms billing to web analytics, producing scalable & robust products.

Dan Bond
VP of Marketing

Dan is an experienced B2B marketing leader, with over 15 years of experience. He's worked with technology, publishing and biotech businesses to help them get more happy customers.

Lisa Robertson
VP of Professional Services

Lisa is an experienced services leader in the software space. She has led teams responsible for onboarding enterprise retailers.

Michelle Robinson
Head of People

Michelle runs RevLifter's People operations. She has many years of experience helping business grow teams of great people and develop cultures that make them want to stay.