RevLifter wins silver for Best Use of AI for eCommerce at UK eCommerce Awards
RevLifter has been awarded silver for Best Use of AI for eCommerce at the UK eCommerce Awards, recognizing our unique approach to solving a problem that most AI tools overlook: knowing when not to act.
The judges highlighted our "strong, differentiated strategic approach" and noted, "AI that knows when not to act is a powerful positioning." They also praised our managed service, calling our platform "solid" with a "strong" service offering.
The AI that holds back
Most AI promotional tools focus on showing more offers to more people. But that's not intelligence. That's just automation wearing a fancy label.
Our AI does something different. It watches customer behavior in real time and decides whether an offer will change the outcome. If someone's already going to buy, our system stays quiet. There are no unnecessary discounts, no wasted margin.
This restraint is what sets us apart. The judges recognized that accurate intelligence isn't about doing more—it's about doing what matters.
Why holding back matters
Every blanket discount trains customers to wait for a deal, every unnecessary offer chips away at your margins, and every generic promotion tells customers their loyalty doesn't matter.
Our AI breaks this cycle by targeting three key moments:
Exit intent signals - When customers show signs of leaving, our system evaluates whether an offer will change their mind or if they're just browsing. Only high-probability converters see incentives.
Price comparison behavior - We identify when customers are actively shopping around versus when they're committed to buying. Different behaviors get different treatments (or no treatment at all).
Cart value optimization - Rather than giving everyone the same discount, our AI calculates the minimum incentive needed to close each specific sale. Sometimes that's zero.
The managed service difference
Technology alone doesn't win awards. The judges specifically called out our managed service approach, which combines our AI platform with expert strategy and ongoing optimization.
Our team works alongside retailers to set goals, design campaigns, and interpret results. We handle the complexity so you can focus on running your business. This partnership approach means better results without adding to your workload.
We test everything, adjust constantly, and share insights that help you better understand your customers. It's not just software—it's a team extension that actually delivers.
Results that prove the approach
Our clients see the impact of intelligent restraint in their numbers. Radley London increased conversions by 15% while cutting promotional costs by 8%. Club L London used our geo-targeting to achieve up to 33% conversion rate improvements for regional campaigns.
These results happen because we're not just optimizing offers—we're optimizing whether to make an offer.
What this recognition means
This silver award validates a shift in how smart retailers think about promotions. The old playbook said to offer more discounts to more people. The new approach says to provide the right incentive to the right person at the right moment—and nothing to everyone else.
The judges recognized this strategic difference. They saw that our platform's strength comes from combining technology with human expertise through our managed service model.
Looking ahead
We're not stopping at knowing when not to act. Our subsequent development focuses on fully automated campaign management that evaluates performance trends, recommends strategic adjustments, and implements changes autonomously.
This represents the future of promotional intelligence: systems that don't just react to customer behavior but proactively shape strategy based on what's working.
The bottom line
This award recognizes something important: eCommerce promotions' future isn't about bigger discounts or more AI features. It's about precision, restraint, and partnership.
Our AI helps retailers give customers precisely what they need to buy—nothing more. Our managed service ensures that intelligence translates into results without adding complexity to your operations.
Understanding when to act and when to hold back, we help retailers protect their margins while improving performance. That's not just innovation. That's intelligence that counts.
