RevLifter wins Retail Tech of the Year at the 2026 National Technology Awards
RevLifter has been named Retail Tech of the Year at the 2026 National Technology Awards, held on 14th May at the London Marriott Hotel.
The win recognises RevLifter's intelligent offers, which help eCommerce retailers move beyond blanket discounting.
Instead of showing the same offer to every visitor, the platform monitors over 50 behavioural signals in real time to predict purchase intent, and decides whether an offer is needed at all.
When a shopper is likely to buy without a nudge, RevLifter suppresses the offer entirely. When there's genuine abandonment risk, a targeted incentive is deployed. The result: more revenue, less discount waste.
The 2026 judging panel included machine learning engineers, enterprise AI architects, data scientists, and technology leaders from organisations including Sky UK, BP, NatWest Group, Co-op UK, and Arup.
Andrew Rooks, Managing Director of RevLifter, said:
"Retail tech gets judged on results, not ideas. Winning this award against a field judged by engineers, data scientists, and technology leaders tells us the industry is catching up to what we've believed for a long time: that knowing when not to show an offer is just as valuable as the offer itself. We're proud of what this represents for our clients and the team."
The submission highlighted results from across RevLifter's client base.
Radley generated incremental revenue at 8% lower cost than their previous sitewide approach. Shop4Runners, a German running specialist, recorded a 108% conversion rate increase. A controlled incrementality test with Flow Kayaks produced a 15%+ conversion uplift.
NAVY Hair Care achieved a 130% revenue boost by combining exit campaigns with personalised offer wallets. Splits59, an LA-based activewear brand, saw a 133% conversion rate through cross-sell campaigns that matched outfit pieces to cart contents.
The platform operates across the UK, US, and Europe, serving brands across luxury accessories, beauty, sporting goods, activewear, wine, and telecommunications.
