RevLifter Prepares for Next Phase of Growth Following Place on Europe’s “Ultimate Retail Business Accelerator”

by | Sep 8 2020

RevLifter has beaten competition from over 200 innovative retail tech start-ups to gain a place on batch 9 of the prestigious Lafayette Plug and Play acceleration programme.

We are one of just 19 companies that will be working closely with decision-makers at some of the world’s biggest retail and e-commerce brands as part of the initiative. Created in 2016 by Galeries Lafayette Group and Silicon Valley-based start-up accelerator Plug and Play Tech Centre, and driven by a further 15 industry partners, it is regarded as Europe’s ultimate retail business accelerator.

The format of LPnP allows start-ups like RevLifter to learn from high-level mentors through workshops and one-to-one meetings over a three-month period. The programme culminates on December 3, 2020, when each participant will have the opportunity to pitch in front of an audience of leading European investors and directors as part of LPnP’s Winter Expo Day event.

A revolutionary approach

RevLifter is a perfect match for LPnP and its goal of supporting the next wave of innovation for online and offline commerce. Our technology uses a wealth of behavioural and contextual data to inform the delivery of personalised incentives that meet both the retailer’s and customer’s unique requirements.

Global brands including New Balance, Harvey Nichols, EE, The Hut Group, and HP rely on RevLifter’s AI-powered solutions to answer challenges around driving new customers, raising order values, tackling cart abandonment, up-selling and more.

Commenting on the news and potential value of the programme, Simon Bird, CEO and Co-Founder of RevLifter, said: “We are honoured to announce our inclusion in Lafayette Plug and Play. To be selected among hundreds of applicants indicates a bright future for our platform as well as for data-led personalisation, a model which is primed to achieve positive outcomes for retailers and customers around the world.

“The opportunity to learn and collaborate with some of the biggest names in retail will bookend a year of continued growth for our company and enhance our presence in continental Europe. RevLifter has proved what can be achieved with a completely unique approach to engaging customers and we are delighted to know our learnings from that journey will inspire a new phase of retail transformation.”

The story so far

Since its founding in 2017, RevLifter has made a huge impression on the e-commerce landscape, rolling out to seven global markets and raising £3 million in funding from investors including Coutts Bank.

Our current product line-up is headed up by RevPage: an award-winning solution that uses real-time data gleaned from a customer’s live basket and on-site behaviour to serve personalised offers on a bespoke landing page. For engaging shoppers at key points of their journey, RevLifter has another tool — RevConvert — which encourages desired actions through subtle on-site messages.

As well as being one of the fastest-growing retail tech companies, RevLifter is also one of the most lauded, having claimed 13 e-commerce and digital marketing awards since 2018. Last month saw the company win Best Use of Data at the 2020 Performance Marketing Awards for a groundbreaking campaign with and affiliate network Awin.

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