RevLifter wins Retail Partnership of the Year with Radley
RevLifter has won Retail Partnership of the Year at the prestigious Retail Systems Awards, recognizing our collaboration with luxury handbag brand Radley.
The award was announced at the Awards Gala Dinner on June 19th at London Marriott Hotel, Grosvenor Square. RevLifter was shortlisted across four categories, including eCommerce Technology Vendor of the Year and Data and Analytics Company of the Year.
A partnership that delivers results
Our work with Radley shows how intelligent offers can transform eCommerce performance while protecting brand value. Rather than relying on blanket discounts, we helped Radley use behavioral data to show the right offers to the right customers at exactly the right moment.
The partnership delivered impressive results across multiple metrics:
- 15% increase in conversion rate
- 23% boost in average order value
- 8% saving on promotional costs
Moving beyond discount addiction
The collaboration demonstrates how premium brands can improve performance without damaging their positioning through constant discounting. By using intelligent targeting, Radley could increase sales while maintaining the exclusivity their customers expect.
"Working with RevLifter was a no-brainer," said Max Wright, Senior eCommerce Manager at Radley. "The results were so compelling. RevLifter genuinely care that we see success. I don't think anyone matches what RevLifter do."
Recognition across the industry
The Retail Systems Awards celebrate excellence and innovation in the retail sector. Being recognized alongside Radley highlights the impact that strategic offer management can have when brands move away from one-size-fits-all discounting.
Our platform helped Radley implement targeted campaigns including exit offers to prevent abandonment, stretch-and-save promotions to increase basket values, and intelligent suppression to avoid giving discounts to customers who would buy anyway.
What this means for retail
This recognition shows that retailers are ready to embrace smarter approaches to promotions. Instead of training customers to wait for sales, brands can use data to create personalized experiences that drive both immediate sales and long-term loyalty.
The partnership with Radley proves that intelligent offers work across different market segments - from premium luxury goods to everyday retail categories.
