Cart abandonment is a major issue for retailers in just about every vertical. While abandonment rates vary between industries, only a select few brands would not say this is a constant challenge. In this blog, we’re focusing specifically on cart abandonment solutions...
US Polo Assn is RevLifter’s Campaign of the Month for February! Here’s how the fashion brand tested different offer types to deliver more profitable promotions. The challenge US Polo Assn offers an extensive range of casual clothing and footwear for men, women,...
Offers have revolutionized how consumers shop online. From the early days of newspaper coupons to today’s modern, AI-powered incentives, promotions in various forms have helped shoppers get more value for their money. We’ve come a very long way since the dawn of...
Conversion rate optimization or 'CRO' is fast becoming an essential practice for anyone selling online. The basic principle of eCommerce involves converting visitors into customers. With that in mind, virtually all brands should see value in raising the proportion of...
These days, online brands can’t stop talking about raising customer lifetime value (LTV). The focus on recurring revenue is indicative of two things. For one, it shows the influence of new-age business models like subscription, where users pay monthly or annually to...
It’s said to cost five times more to attract a new customer than it does to keep an existing one. While it’s vital to satisfy anyone that buys from your brand – whether new, loyal, or lapsed – acquisition deserves its own strategy due to the uplift generated by...
When it comes to increasing eCommerce profit margins, prepare to be met with some tricky decisions. Unplug the discounts and you might see slower growth. Dial them up and you'll see your profit go down. It's all about striking a balance to maintain a healthy balance...
Cart abandonment – it’s a problem for online brands, to say the least. Reports indicate that around 75% of all eCommerce carts never make the checkout. However, that figure goes over 90% in highly competitive industries like fashion and DIY. If you want to reduce cart...