Who are Sportsshoes?
SportsShoes is a performance sports retailer specialising in running, gym, and hiking. They stock the UK's biggest brands, including Nike, Adidas, Hoka, ASICS, Salomon, and Saucony, and sell across multiple European markets.
The challenge for SportsShoes
SportsShoes ran promotions the same way most retailers do: broad discounting during sale periods to drive volume and acquisition. Over time, their product mix shifted. They moved into premium performance lines, gained earlier access to new launches, and started focusing on the latest season. Blanket discounting no longer made sense.
The challenge became balance. They needed to protect margin and brand value on products customers actively wanted, while still supporting acquisition and converting the price-sensitive shoppers who genuinely needed an incentive.
That's when they started working with RevLifter.
The offers and campaigns
Exit campaigns stop people from leaving without buying
When visitors show signs of leaving, SportsShoes step in with a targeted offer. But the smart bit is who doesn't see it. Offers are suppressed for high-intent visitors, for empty baskets, and for products where discount codes don't apply. When another promotional technology has already fired in the session, RevLifter holds back, too. No one wants to be bombarded.
SportsShoes also tests messaging by market. Urgency copy works well in the UK. In France, softer messaging performs better. RevLifter makes that kind of market-level testing easy to run and to iterate on.
Ctrl+C campaigns catch price-sensitive shoppers before they leave
When someone copies a product name on a product page, they're almost certainly heading to Google Shopping to find it cheaper. SportsShoes intercepts at that exact moment with a timely 5% offer. It's a small discount, but it's shown to the right person at precisely the right point in their journey.
Once someone leaves your site, they're easy to distract. Catching them before they go is always better than trying to win them back.
Invalid code campaigns convert discount hunters at checkout
If someone enters an invalid code in the promo box, they're telling you exactly what they need. They want a discount, and they're already at checkout. Letting them leave to hunt for a working code is a costly mistake.
SportsShoes show a working 5% offer the moment an invalid code is entered. Simple, targeted, and it keeps the sale.
Seasonal sale campaigns drive urgency at the right moment
When the sale is live, SportsShoes use urgency-led messaging to nudge shoppers to act. The campaign highlights what's selling fast and pushes visitors to check out now. As with all their campaigns, it's only shown to visitors where it's relevant.
"You'll be giving away a lot more than you expect. Discount codes do cheapen your brand and erode your margin. If you can get away with not having them as much, why not try it? See what you can save and go from there."
Sian Wells, Senior Performance Marketing Manager, SportsShoes
