Who are Flow Kayaks?
Flow Kayaks is a specialist retailer of kayaks, paddleboards, and outdoor water sports equipment. They bring together leading brands and a knowledgeable team to help customers find the right kit for their adventures.
The challenge for Flow Kayaks
Flow Kayaks had plenty of data. What they lacked was a clear way to act on it.
Without a reliable view of what was driving performance across products, brands, and customer segments, they fell back on sitewide discounts whenever they needed a short-term boost. It worked, but it left no clear path to sustainable growth.
They needed campaigns that could move the needle without giving money away unnecessarily.
The offers and campaigns
Encouraging bigger baskets with cross-sell
Visitors browsing clothing, equipment, or accessories with fewer than two items in their cart were shown a targeted cross-sell offer: 10% off when buying two or more items, plus free shipping on orders over £50.
The offer was scoped carefully to avoid clashing with other active campaigns, and excluded paddles to keep the focus on the right categories.
Building an email list with a compelling hook
A data capture campaign invited non-subscribers to sign up for the chance to win a Melker Varmdo Kayak worth £2,999, with exclusive offers and updates as an added incentive.
The prize gave the campaign real stopping power (a £2,999 kayak tends to get attention).
Keeping relevant offers close to hand
A persistent wallet experience surfaced the email capture offer alongside product recommendations weighted toward bestsellers and items similar to what each visitor had browsed or added to their basket.
This kept the most relevant offers visible without interrupting the shopping experience.
Recovering customers on the way out
Visitors who had browsed or added items to their basket without converting were shown a 10% off offer on full-priced items, excluding sale products, to bring them back and close the sale.
Stopping deal hunters from leaving
A price match promise reassured visitors that Flow Kayaks checks prices daily and will match or beat any competitor. No discount needed. Just the confidence to buy now.
"We had the data but struggled to know where to focus. RevLifter helped us make sense of it and put the right campaigns in place. The results speak for themselves. Conversions and AOV both up, and we finally have a clear view of what's working."
Jake Boswell, Director, Flow Kayaks
