Who are it Luggage?
For 40 years, it Luggage have supplied people with travel gear that makes journeys simpler. Their focus: designing luggage that meets real travel needs based on design, innovation, quality, and value.
The challenge for it Luggage
it Luggage sells both directly through their website and via other retailers. They needed to improve direct-to-consumer performance - specifically conversion rates and revenue - but lacked the time and resources to optimize their offers effectively.
The offers and campaigns
Exit campaigns stop people from leaving the site without converting
Exit campaigns served as the last line of defense against site abandonment. When visitors showed signs of leaving, targeted offers kept them engaged and encouraged purchase.
Smart targeting prevents discount waste
Rather than giving discounts to everyone, offers were shown only to visitors with buying intent below 15%. This targeted approach:
- Avoided giving discounts to customers who would buy anyway
- Protected overall revenue despite additional sales having 12% lower AOV
- Delivered better total results than a sitewide promotion would have
Optimizing offers to improve revenue
RevLifter ran a sensitivity test comparing 5%, 10%, and 15% discounts against a control group to maximize return. This A/B/C test revealed that 15% produced the best conversion rate and average order value.
The results
"Like a lot of retailers, we were short on time and resources to properly optimise our offers. RevLifter helped us target discounts only at visitors with genuine buying hesitation, then ran tests to find the right offer level."
David Hatchard, Ecommerce Manager, it Luggage
