Every performance marketer responsible for eCommerce sales needs an arsenal of approaches to drive revenue and profit. For brands that are happy to offer prudent discounts, the list of available approaches is very long. From voucher and coupon code offers to new...
Cart abandonment is an all too common event for most online retailers. Shopping cart abandonment rates vary by country, category, and target audience, but there is no brand that can't benefit from getting more customer shopping carts over the finish line. This...
At RevLifter, we’ve been discussing useful techniques that help to keep up team morale and productivity even when we’re not in the office. The office and the home are two separate worlds, both with different perks. In the office, a space we’ve all become accustomed...