News & Insights

Discover actionable insights to boost your eCommerce performance. And the latest news from RevLifter HQ.

Learn how to use machine learning, smart targeting, and personalized promotions to drive conversions and increase revenue.

Insights

Statistical significance in eCommerce testing: Why your A/B tests might be wrong

Most eCommerce marketers get statistical significance wrong in A/B tests. Learn why 95% confidence doesn't mean what you think and how to avoid costly testing mistakes.

Insights

Stop guessing about promotion colors: Test what actually converts

Color psychology is wrong for eCommerce promotions. Learn systematic testing strategies that reveal which colors actually convert for your audience.

Insights

How homeware retailers increase conversions: 8 examples that actually work

Learn how homeware retailers increase conversions with 8 proven tactics. From shipping thresholds to exit campaigns, real examples that fix cart abandonment.

Insights

Seasonal patterns every eCommerce marketer should know

Discover how seasonal patterns affect eCommerce performance and learn to optimize promotions for peak and valley periods. Turn seasonal demand into year-round growth.

Latest news

RevLifter wins Retail Partnership of the Year with Radley

RevLifter has won Retail Partnership of the Year at the prestigious Retail Systems Awards, recognizing our collaboration with luxury handbag brand Radley.

Insights

Beyond cost-cutting: 9 ways to boost your eCommerce margins

Want higher profit margins? Discover 9 smarter strategies—from pricing to retention—that boost earnings while growing your eCommerce business.

Latest news

RevLifter shortlisted for 2025 eCommerce Awards

RevLifter has been named a finalist in the 2025 eCommerce Awards for 'Most Innovative Use of AI in eCommerce (up to 35 Employees).'

Insights

Creating a testing roadmap for eCommerce success

Learn how to create a strategic testing roadmap to optimize eCommerce CRO, improve conversions, and enhance customer experiences.

Insights

Newsletter signup discounts done right

Learn how to optimize newsletter signup offers for eCommerce, incentivize customers, and improve conversions without eroding margins.

Insights

Statistical significance in eCommerce testing: Why your A/B tests might be wrong

Most eCommerce marketers get statistical significance wrong in A/B tests. Learn why 95% confidence doesn't mean what you think and how to avoid costly testing mistakes.

Insights

Stop guessing about promotion colors: Test what actually converts

Color psychology is wrong for eCommerce promotions. Learn systematic testing strategies that reveal which colors actually convert for your audience.

Insights

How homeware retailers increase conversions: 8 examples that actually work

Learn how homeware retailers increase conversions with 8 proven tactics. From shipping thresholds to exit campaigns, real examples that fix cart abandonment.

Insights

Seasonal patterns every eCommerce marketer should know

Discover how seasonal patterns affect eCommerce performance and learn to optimize promotions for peak and valley periods. Turn seasonal demand into year-round growth.

Insights

Beyond cost-cutting: 9 ways to boost your eCommerce margins

Want higher profit margins? Discover 9 smarter strategies—from pricing to retention—that boost earnings while growing your eCommerce business.

Insights

Creating a testing roadmap for eCommerce success

Learn how to create a strategic testing roadmap to optimize eCommerce CRO, improve conversions, and enhance customer experiences.

Insights

Newsletter signup discounts done right

Learn how to optimize newsletter signup offers for eCommerce, incentivize customers, and improve conversions without eroding margins.

Insights

Profit margin benchmarks for retail businesses

Discover how eCommerce businesses can set realistic margin goals using industry-specific benchmarks and personalized strategies.

Insights

Beyond fireworks: Independence Day campaigns that convert

Plan July 4th campaigns that boost conversions. From BBQ bundles to express shipping, learn actionable ideas that solve real customer needs.

Latest news

RevLifter wins Retail Partnership of the Year with Radley

RevLifter has won Retail Partnership of the Year at the prestigious Retail Systems Awards, recognizing our collaboration with luxury handbag brand Radley.

Latest news

RevLifter shortlisted for 2025 eCommerce Awards

RevLifter has been named a finalist in the 2025 eCommerce Awards for 'Most Innovative Use of AI in eCommerce (up to 35 Employees).'

Latest news

eCommerce Masterplan Podcast - Boost conversions without killing margins

RevLifter on the eCommerce Masterplan Podcast - learn how intelligent targeting protects margins while boosting conversions for eCommerce brands.

Latest news

Spring Retail Festival recap: Smarter promotions for better results

Learn how RevLifter transforms outdated blanket discounts into precision tools. Discover real results through intelligent targeting.

Latest news

Intelligent offers - How to drive more revenue while protecting your brand

Learn how retailers use intelligent offers to boost eCommerce performance without sacrificing margins. This summary of a Savant Amsterdam presentation shows how targeted promotions drive more revenue with fewer discounts.

Latest news

Beauty without the beast - How to drive more revenue while protecting your brand

Targeted offer strategies that improved results for multiple retailers, with examples showing significant conversion and AOV increases.

Platform updates

The discount waste calculator: How to stop losing money on unnecessary offers

Learn how eCommerce brands boost conversions and grow revenue using intelligent offer suppression to target the right customers and reduce wasteful discount spend.

Platform updates

Localized offers with IP geo-targeting: turning local relevance into sales

Discover how using IP geo-targeting drives better sales, higher ROI, and improved customer experiences.

Platform updates

Bossing Black Friday: Attracting deal-seekers with a dedicated offers page

If someone searches for 'YOUR BRAND NAME Black Friday deals' or 'YOUR BRAND NAME Black Friday discounts', you want them to land on a page you control.

Platform updates

Mastering incentivized email capture for eCommerce success

Building a robust email list is essential for retention, engaging with customers long-term, and creating remarketing opportunities.

Platform updates

Spaving or Stretch and Saving? Another way to maximize revenue

There's a new trend doing the rounds - and it's called spaving. To us at RevLifter, this isn't a new thing. It's another name for what we call a Stretch and Save campaign.

Platform updates

Measuring eCommerce offer incrementality with control groups

RevLifter uses control group reporting to measure incrementality and ensure offers and campaigns drive better results.

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