RevLifter wins Most Innovative Use of AI in eCommerce award at the eCommerce Awards 2025
RevLifter has won Most Innovative Use of AI in eCommerce (up to 30 Employees) at the eCommerce Awards 2025, recognizing our approach to solving one of retail's most significant challenges: blanket discounting that hurts margins without maximizing conversions.
The award celebrates how our AI technology transforms traditional promotional strategies by analyzing behavioral signals in real-time to deliver personalized offers only when and where they'll make a difference.
Intelligence that makes every offer count
Unlike traditional promotional tools that rely on broad targeting or manual rules, our AI makes autonomous decisions about when to show an offer, what incentive to provide, and who should see it. This approach addresses the core problem many retailers face: giving away margin to customers who would have bought anyway.
Our key innovations include intent prediction that distinguishes between browsers who need incentives and those who'll buy without encouragement, behavioral targeting that responds to signals like exit intent and comparison shopping, and automated testing that continuously improves offer combinations.
Results that speak for themselves
The impact of intelligent offers is clear in our client results. Radley London achieved a 15% increase in conversions and 8% savings on promotional costs. Club L London used our geo-targeting to deliver location-specific promotions, seeing up to 33% conversion rate improvements for regional events.
These results demonstrate how precision beats blanket discounting when driving performance while protecting margins.
The future of eCommerce promotions
Looking ahead, we're developing a fully automated promotions agent that evaluates trends, recommends campaigns, and executes them. This represents the next step in intelligent offer management - moving from reactive promotional strategies to proactive, data-driven decision making.
What this means for retailers
This recognition highlights a shift in how forward-thinking retailers approach promotions. Rather than training customers to expect discounts, our AI helps brands create personalized experiences that drive immediate sales and long-term profitability.
The award validates what we've always believed: that the future of eCommerce lies not in bigger discounts, but in smarter ones. By using AI to understand customer intent and behavior, retailers can give their customers exactly what they need to convert while protecting the value of their brand.
RevLifter gives retailers something genuinely new: the ability to make every offer count, protecting margins while driving performance through precision rather than discounting.
