RevLifter Campaign of the Month, February 2023: US Polo Assn

by | Mar 21 2023

US Polo Assn is RevLifter’s Campaign of the Month for February!

Here’s how the fashion brand tested different offer types to deliver more profitable promotions.

The challenge


US Polo Assn offers an extensive range of casual clothing and footwear for men, women, and kids, all inspired by the sport of polo.

As one of the world’s leading designer lifestyle brands, US Polo Assn has lots of customers visiting its site, and therefore a strong use case for RevLifter’s on-site technology, RevConvert.

Part of the brand’s strategy with RevLifter involves the use of Spend and Save offers, which encourage customers to spend more for a bigger saving. US Polo Assn has multiple offer tiers to give every visitor something to aim for.

The brand’s challenge was to increase performance on the Spend and Save campaign to drive one of its most important KPIs: profit.

The campaign


RevLifter worked closely alongside US Polo Assn to decide on the right experiment to run. One idea was to trade the existing ‘% off’ for ‘$ off’, which – if structured correctly – would increase profit by reducing the amount the brand was giving away.

The experiment would lean on RevLifter’s multi-variant testing to expose the ‘$ off’ promotion to 50% of US Polo’s qualifying customers, with the remaining 50% seeing ‘% off’.

Would customers react better to getting ‘$ off’ their purchase? Would they spend more or convert better? In this case, they would barely need to. Given the profitability of using ‘$ off’, a similar result would be viewed as a positive outcome.

The results


In a first for RevLifter’s Campaign of the Month series, we’re reporting zero uplift. Zero.

Here are the results:

– Sales: 0.8% decrease
– CVR: 0% difference
– AOV: 2.7% decrease
– Revenue per visitor: 3.2% decrease

For US Polo Assn, ‘% off’ discounts win out by a slim margin. So what did the brand do? It immediately switched to ‘$ off’ to make every sale more profitable, of course.

We’ll raise that preferences toward certain words, images, $s and %s can vary between different retail sectors and brands. What’s important for US Polo Assn is that it found a winner in the context of a highly important metric.

That makes the brand a worthy winner of our February Campaign of the Month.

You may be interested in

11 Perfect Examples of Telco Customer Acquisition

11 Perfect Examples of Telco Customer Acquisition

If you work in the marketing or digital department for a telco, customer acquisition is often the goal to chase. With most products securing a customer for at least a month, occasionally rising to as many as 24, the initial conversion-driving process tends to be half...

RevLifter Makes The Leading 100 List for 2023

RevLifter Makes The Leading 100 List for 2023

RevLifter is delighted to have been hand-picked for this year’s ‘Leading 100’: a highly regarded list of the world’s top brand-to-consumer tech startups. Produced by The Lead, the top 100 includes representatives from all across the value chain, including eCommerce,...

Meet the RevLifter: Kieran Donkin

Meet the RevLifter: Kieran Donkin

In our latest edition of 'Meet the RevLifter', we catch up with Marketing Executive Kieran Donkin. Since joining us in 2022, Kieran now manages RevLifter's presence on the road at various events. You'll also hear his voice on our social channels. Kieran is a vital...