Who are Face the Future?
Face the Future is a global leader in providing innovative skincare, cosmetics, and wellness solutions. With over 20 years of experience in the beauty industry, they are dedicated to helping customers achieve their desired skin and body goals with advanced treatments and products.
The challenge for Face the Future and RevLifter
Face The Future is a multi-category beauty retailer thriving in the eCommerce landscape, especially strong in skincare. Since partnering with RevLifter in 2020, they’ve explored various promotions, offers, and designs, focusing on constant collaboration, innovation, and testing to optimize their strategies.
But let’s get real:
- The online retail beauty scene is fiercely competitive.
- New products and brands emerge constantly, making effective segmentation and showcasing challenging.
- Customers often abandon their carts for better discounts elsewhere.
So, what’s the game plan? The brand aims to create a hub for personalized marketing offers, recommendations, and callouts throughout the customer journey, enhancing customer retention and loyalty. They're looking to boost conversion rates and average order value by providing everything customers need at their fingertips.
Why is this crucial? When shoppers feel valued with tailored offers and loyalty programs, they’re more likely to make repeat purchases. We aim to help them drive conversions and revenue while ensuring profit margins remain intact through effective cross-selling and upselling strategies.
The offers and campaigns
Ever wish your customers could easily snag the best eCommerce deals without the hassle? Say hello to RevLifter's offer wallet! It’s where all personalized offers and promotions live, optimizing their online shopping journeys.
What’s cool? It leverages machine learning to tap into real-time signals, dynamically showcasing suitable discounts based on customer behavior. Smart, right?
Here are four ways the offer wallet can supercharge eCommerce brands and drive conversions:
- Tracking made easy: Customers can easily see all the incentives and personalized marketing recommendations they receive throughout their shopping experience.
- No more deal hunting: Reduce the chances of customers leaving your retail site for a better offer, especially during busy seasons like Black Friday, boosting customer retention.
- Spotlight new brands: Push fresh offers to the forefront, giving them the visibility they deserve to enhance revenue.
- Targeted deals: To stay ahead of the competition, show promotions to specific audience segments, such as new customers or repeat purchase shoppers.
Face The Future jumped on board early, using offer cards within the wallet to provide relevant recommendations based on what customers are checking out or what's in their cart. With a range of offer cards like Stretch & Save (e.g., “Take 10% off when you spend over $50”) and Secret Sales (e.g., “10% off” only for a select audience), there’s no shortage of options for upselling and cross-selling.
Like a savvy poker coach, Team RevLifter helps you find the best mix of cards for maximum profit and average order value!
Face The Future is constantly adjusting its offer cards to tackle various challenges. Some of its favorites include:
- Product recommendations: Items bought by similar users, recently viewed products, and best sellers to increase conversion rates.
- Subscribe and save offers: Get those newsletter sign-ups rolling to build loyalty programs!
- Stretch & Save: A fantastic way to boost that average order value (AOV).
- Shoutouts: Perfect for new brand or product launches, enhancing consumer behavior insights.
The offer wallet even includes countdowns for flash offers, creating urgency in promotions and sliders to prioritize different recommendations. Want to promote those best-selling items? It’s easy—click a button and watch your business grow!
Results
“We saw many customers leaving our site to get a voucher code from elsewhere. The same customers either qualified for deals or needed inspiration. Launching the offer wallet means they don’t lose sight of what we can offer, which reduces the risk of losing them to a competitor.
The offer wallet is now our central hub for deals and recommendations. We love the customizable aspects and that it doesn’t disappear. It’s also been useful for pushing new brands when they go live, as this is quicker and subtler than doing the same via our homepage.
Team RevLifter did a great job launching everything two weeks before Black Friday. We quickly saw the impact it was having, and with so many additional possibilities to explore, we’re looking forward to seeing how high our results can go.”
Ben Thompson, Ecommerce Manager & All Things Affiliates, Face the Future
