Andrew Rooks Becomes RevLifter’s First-Ever CRO

by | Aug 5 2021

Being a fast-growing company often brings a lot of exciting first-evers. Over the last year, RevLifter has opened our first-ever offices in markets like France and Hong Kong. We’ve grown our client base to over 100 brands for the first time, and even held our first-ever annual summer party.

Now, we’ve taken a massive step in our international expansion efforts by appointing the experienced Andrew Rooks as our first-ever Chief Revenue Officer.

About our new CRO

Andrew brings a wealth of experience to RevLifter’s executive and sales teams. Over the past decade, he has built a proven track record in guiding innovative tech companies – just like RevLifter – to unprecedented success in markets all around the world.

Most recently, Andrew served as Vice President – Global Revenue Operations, Sales, Sales Development at customer engagement solution Cheetah Digital. Here, he was responsible for global sales and services operations over a productive four-year period.

Andrew also served as Vice President of Marketing and Sales for Experian in the UK – a role that saw him leading the multi-national company to high growth thanks to his acumen within both client success and cross-channel marketing.

Bringing a client-first approach

RevLifter is delighted to bring someone of Andrew’s calibre to our senior ranks. Commenting on his appointment, Andrew shared his pride in joining a company that has been driven by an enviable mix of acclaim, innovation, and solid results.

“I am proud to be joining the RevLifter team as we work to transform eCommerce through the power of 1-2-1 personalized deals and content,” he commented. “As someone who has been active in the personalization space for many years, I am so pleased to be part of a team delivering solutions that are both unique and proven effective across more than 100 leading global brands.”

Simon Bird, RevLifter’s Co-Founder and CEO, also remarked on the skills that Andrew will bring to our team as RevLifter spearheads the hyper-personalized deal revolution.

“I am delighted to welcome Andrew Rooks to the RevLifter team. He brings a client-first approach that facilitates rapid growth by focusing on delivering the best possible solutions.

“At RevLifter, our success comes directly from our results for eCommerce retailers. Andrew has demonstrated an outstanding record of leadership in building effective client partnerships globally and we’re thrilled to have him join at such an exciting time for the business.”

For more info, view the press release at PRNewswire.

You may be interested in

RevLifter Nominated for Four International Performance Marketing Awards

RevLifter Nominated for Four International Performance Marketing Awards

Competing with the biggest names in the global performance marketing industry is in RevLifter’s DNA. This week, we got the news that we’ll be doing it yet again on October 18 after being nominated for four International Performance Awards: - Best Performance Marketing...

Team RevLifter Heads to LDN for Annual Summer Party

Team RevLifter Heads to LDN for Annual Summer Party

Sunscreen? “Check”Croquet mallets? “Check”Sailor hats? “Check” We all know how challenging social contact has been for everyone this year. Finally, with the UK’s relaxing of COVID rules allowing us to meet in a safe, socially distanced and COVID compliant manner, we...

11 Secret Strategies to Drive eCommerce Sales Without Discounting

11 Secret Strategies to Drive eCommerce Sales Without Discounting

Every performance marketer responsible for eCommerce sales needs an arsenal of approaches to drive revenue and profit. For brands that are happy to offer prudent discounts, the list of available approaches is very long. From voucher and coupon code offers to new...