Sunscreen? “Check”Croquet mallets? “Check”Sailor hats? “Check” We all know how challenging social contact has been for everyone this year. Finally, with the UK’s relaxing of COVID rules allowing us to meet in a safe, socially distanced and COVID compliant manner, we...
Every performance marketer responsible for eCommerce sales needs an arsenal of approaches to drive revenue and profit. For brands that are happy to offer prudent discounts, the list of available approaches is very long. From voucher and coupon code offers to new...
Cart abandonment is an all too common event for most online retailers. Shopping cart abandonment rates vary by country, category, and target audience, but there is no brand that can't benefit from getting more customer shopping carts over the finish line. This...
Guest author: Katie Spurkeland, Senior Product Marketing Manager at Partnerize With advertising costs for traditional sales and marketing channels on a consistent incline, the combination of scale, automation and outcome-based pricing make partner marketing imperative...
RevLifter has raised a £3.3 million ($4.4 million) Series A round led by a syndicate of new investors who believe our sophisticated e-commerce deals personalization platform — already used by the likes of Harvey Nichols, Very and Currys PC World — is ready to...
RevLifter, the leading AI deals personalisation platform, has made October a month to remember with five nominations at the prestigious 2020 International Performance Marketing Awards. A groundbreaking campaign with US telecoms giant AT&T and affiliate network CJ...