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5 Simple Cart Abandonment Solutions for Beauty Brands

5 Simple Cart Abandonment Solutions for Beauty Brands

Cart abandonment is a major issue for retailers in just about every vertical. While abandonment rates vary between industries, only a select few brands would not say this is a constant challenge. In this blog, we’re focusing specifically on cart abandonment solutions...

RevLifter Campaign of the Month, February 2023: US Polo Assn

RevLifter Campaign of the Month, February 2023: US Polo Assn

US Polo Assn is RevLifter’s Campaign of the Month for February! Here’s how the fashion brand tested different offer types to deliver more profitable promotions. The challenge   US Polo Assn offers an extensive range of casual clothing and footwear for men, women,...

Conversion Rate Optimization: The Speedy Guide

Conversion Rate Optimization: The Speedy Guide

Conversion rate optimization or 'CRO' is fast becoming an essential practice for anyone selling online. The basic principle of eCommerce involves converting visitors into customers. With that in mind, virtually all brands should see value in raising the proportion of...

How to Raise Customer Lifetime Value (LTV): The Speedy Guide

How to Raise Customer Lifetime Value (LTV): The Speedy Guide

These days, online brands can’t stop talking about raising customer lifetime value (LTV).  The focus on recurring revenue is indicative of two things. For one, it shows the influence of new-age business models like subscription, where users pay monthly or annually to...

Improve New Customer Acquisition: The Speedy Guide

Improve New Customer Acquisition: The Speedy Guide

It’s said to cost five times more to attract a new customer than it does to keep an existing one. While it’s vital to satisfy anyone that buys from your brand – whether new, loyal, or lapsed – acquisition deserves its own strategy due to the uplift generated by...

Increasing eCommerce Profit Margins: The Speedy Guide

Increasing eCommerce Profit Margins: The Speedy Guide

When it comes to increasing eCommerce profit margins, prepare to be met with some tricky decisions. Unplug the discounts and you might see slower growth. Dial them up and you'll see your profit go down. It's all about striking a balance to maintain a healthy balance...

How to Reduce Cart Abandonment: The Speedy Guide

How to Reduce Cart Abandonment: The Speedy Guide

Cart abandonment – it’s a problem for online brands, to say the least. Reports indicate that around 75% of all eCommerce carts never make the checkout. However, that figure goes over 90% in highly competitive industries like fashion and DIY. If you want to reduce cart...

How to Grow AOV (Average Order Value): The Speedy Guide

How to Grow AOV (Average Order Value): The Speedy Guide

Growing average order value – or AOV – is one of the top goals for eCommerce brands worldwide. Imagine if every one of your customers spent 10% more. That’s the power of increasing AOV, and a good enough reason to pursue its development. Generating a greater...